Janis Peterson, GRI, ABR, CSP Realtor®
Technology has changed the way consumers do business. The real estate industry is no exception. In fact, 77 percent of homebuyers use the Internet during their property search. (The 2005 NATIONAL ASSOCIATION OF REALTORS® Profile of Homebuyers and Sellers) However, most agree that when it comes to buying or selling a home, a transaction of this magnitude requires the guidance of a professional. In the same study, 90 percent of buyers and 87 percent of sellers use a real estate professional during the process.
Whether you're buying or selling a home, you'll want to interview two or three real estate professionals. To locate a pool of potential candidates:
Now you're ready for the interview. Whether you're buying or selling, the sales professional should explain the entire process up front. Sellers can use the "listing presentation" to compare sales professionals on their preparation and professionalism. Ask questions that will display the sales professional's experience, knowledge and motivation to help you. Questions such as:
A word to sellers: don't base your selection solely on selling price or commission. It's probably best to avoid working with someone who promises you the moonin this case, an unrealistically high pricethen has to make price reductions until the property sells. Instead, focus on marketing plans, service and past results. Also, don't be persuaded by low commissions. A seller could actually net more than with a discount broker when a winning marketing plan combined with proper pricing results in a faster sale and at a better price.
Aim to select someone who is knowledgeable and with whom you feel comfortable. It almost ensures a productive and mutually rewarding relationship.
"Real Service in Real Estate." For a personal consultation on buying or selling real estate, Janis Peterson, GRI, ABR, CSP Realtor® can be reached at (610) 642-3744, e-mail: firstname.lastname@example.org. Prudential Fox & Roach Realtors® is an independently owned and operated member of The Prudential Real Estate Affiliates, Inc.
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