Janis Peterson, GRI, ABR, CSP Realtor®
Philadelphia Main Line Homes and Real Estate
Montgomery, Delaware, and Chester Counties
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Subject: Make the Most of the Listing Sheet
Before showing your home, take the time to develop a professional quality listing or fact sheet. Be sure to work with a real estate agent to make the most of this essential marketing tool.
After seeing six homes in a day, they begin to morph into each other, leaving the buyer with a hazy blend of images and facts. A listing sheet nudges tired brains. It reminds buyers of what makes your home special, and helps them compare and contrast the homes they've visited.
An effective listing sheet contains pertinent property and financial information. Emphasize the unique aspects of your home as well as the basic facts. The property section should list:
· Address of the property and contact information
Under financial aspects, include:
· Square footage of the home and lot size
· Age of home
· Primary exposure (direction the front door faces)
· Number of bedrooms and dimensions
· Number of bathrooms and dimensions
· Amenities such as swimming pool, central air or vacuum, basement, fireplace, usable attic, sun porch, enclosed porch, hardwood floors, and walk-in closets
· A list of the mechanicals and appliances that will remain with the home, including light fixtures, washer and dryer
· School districts, with names and addresses of all schools
· In the case of a condo/co-op, special assessments and other amenities, including health club or workout room, swimming pool, sundeck, storage lockers, and security system
· Description of garage or parking space
· Approximate distances to all ground transportation
· Distances to parks or recreational areas
You may want to include special instructions regarding showings. If you have young children or an elderly parent living at home, showings may need to be scheduled before 8:30 p.m. Also, to protect yourself, experts suggest adding a statement such as "All information deemed accurate, but not guaranteed."
· Tax information
· Annual maintenance and utility costs
To set your home apart, lay out the listing sheet in an aesthetically appealing format. Try various paper sizes and layouts. Attach glossy prints of your home. Surprisingly, it may cost less to provide snapshots than printing color copies. You'll want to include an interior and an exterior shot. If your home looks especially attractive during a particular season, use photos taken during that time of year. For instance, a colonial in New England may look its best decked out in holiday finery. And a Mission-style home in Atlanta may be awe-inspiring nestled in among the flowering azaleas.
Here's one idea for a layout: Fold a sheet of 8-1/2 x 11 paper in half. Staple an exterior shot of your home to the outside center of the folded paper. As the buyer opens the page, the listing sheet is revealed inside. Also, staple an interior shot to the back page. Both shots will refresh the memories of your prospective buyers.
Leave a stack of the finished sheets in a strategic spot in your home. The dining room table or kitchen counter or other high-traffic location may be ideal. And consider attaching an all-weather box to your "For Sale" sign so potential buyers can easily access the information. This comes in handy when paper and pencil cannot be found.
Note: This information should serve as a general guide. Check with a real estate professional for specifics regarding your situation.
"Real Service in Real Estate." For a personal consultation on buying or selling real estate, Janis Peterson, GRI, Realtor® can be reached at (610) 642-3744, e-mail: firstname.lastname@example.org. Prudential Fox & Roach Realtors® is an independently owned and operated member of The Prudential Real Estate Affiliates, Inc.
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